Edition 24035 ~ Todays Mortgage Market Busts 7%

Plus: Boomers Are Taking Over, Another F*cking Lawsuit & We Add A new Author

Today's newsletter dives into the turbulent real estate market, highlighting the recent spike in mortgage rates to 7.13% due to CPI changes, impacting affordability and market dynamics. It discusses the generational shift in homebuying, with Boomers outpacing Millennials and Gen Z, exacerbated by rising mortgage rates and a housing supply shortage. Additionally, it covers a legal battle in Utah against the NAR and brokerages over commission rates, and introduces Cindy Azar, a guest author focusing on wellness in the real estate industry.

~TB

7.13%: A Realtor's Guide to Navigating Today's Mortgage Market

The real estate world just hit some turbulence, courtesy of the latest financial updates.

dance falling GIF by Guava Juice

Buckle Up, Realtors: It's a Wild Ride in the Mortgage Market!

With the Consumer Price Index (CPI) throwing a curveball, mortgage rates have taken a sharp turn, leaving many in the industry scrambling to adjust. Let's dive into what this means for you, the realtor, and how you can navigate these choppy waters.

The CPI Catalyst: A Wake-Up Call for Mortgage Rates

Recent focus on the CPI was no crying wolf; the numbers came in hot, and the impact was immediate. January's core inflation ticked up to 0.4%, a seemingly small shift that sent a big message. The bond market, which underpins mortgage rates, reacted with a swift kick upwards. This reaction erased the comfort of the past 8 months' best levels, catapulting rates into the 7.13% territory for an average 30 year fixed. For realtors, this means the affordability conversations with clients just got a bit more challenging.

The Bond Market's Reaction: A Signal to Strategize

The bond market's response to the CPI was like a shot across the bow, signaling a need for realtors to recalibrate their strategies. The aftermath saw 10-year yields breaking past ceilings and mortgage-backed securities (MBS) taking a hit. This volatility isn't just numbers on a page; it's a direct hit to buying power and market dynamics.

What This Means for Realtors: Strategy and Adaptation

  1. Expect the Unexpected: The recent rate shifts underscore the importance of staying informed and agile. Your clients will look to you for clarity and strategy in a market that feels anything but predictable.

  2. Affordability Conversations: With rates climbing, your discussions about affordability will need to adapt. This is a time to explore creative financing options, lock-in rates discussions, and perhaps revisit the drawing board on budgeting with your clients.

  3. Market Dynamics: Higher rates can cool down overheated markets, but they also tighten inventory as homeowners hesitate to give up low-rate mortgages. This means navigating a market that is both competitive and cautious.

Riding the Wave Together

As realtors, you're not just selling homes; you're guiding clients through one of the most significant financial decisions of their lives. In times like these, your role as an advisor becomes even more critical. Stay informed, stay flexible, and remember, every challenge is an opportunity to demonstrate your expertise and value.

Today's mortgage rate landscape is a reminder of the ever-changing nature of real estate. While the climb into the 7s might seem daunting, it's also a call to action. It's time to reassess, regroup, and reengage with the market with fresh strategies and insights. After all, the best navigators shine brightest when the waters get rough. Let's ride this wave together, with resilience, expertise, and an eye towards the future.

Navigating the Generational Shift: A New Era in Real Estate

The landscape of homeownership is undergoing a seismic shift, presenting new challenges and opportunities for real estate professionals.

Tug Of War Fun GIF by R Marine Crawley

Understanding the Millennial and Gen Z Challenge

The once-dominant Millennial homebuying wave has receded, overtaken by an unexpected surge in Boomer activity. Meanwhile, Gen Z's presence in the market is more like a whisper than a roar. Let's dissect this trend and strategize on how we, as industry insiders, can navigate these changes.

Boomers vs. Millennials: The Current State of Play

Recent data has illuminated a surprising trend: Boomers have now eclipsed Millennials as the primary homebuying demographic, commanding 39% of the market share. This represents a significant shift from previous years, where Millennials led the charge. The implications for realtors and mortgage brokers are profound, necessitating a pivot in marketing strategies and client engagement.

The Impact of Rising Mortgage Rates

The crux of the challenge facing younger buyers lies in the realm of affordability, exacerbated by rising mortgage rates. The era of sub-4% interest rates is a relic of the past, with current rates presenting a formidable barrier to entry for many prospective homeowners. This disparity has not only cooled the enthusiasm of Millennial and Gen Z buyers but has also contributed to a tightening of the housing supply, as existing homeowners are reluctant to relinquish their low-rate mortgages.

Supply Shortage: A Stubborn Obstacle

The reluctance of current homeowners to sell has precipitated one of the most acute housing shortages in recent memory. With inventory levels languishing at half the amount considered healthy for a balanced market, competition is fierce, and prices are inflated. This environment poses a unique challenge for realtors and mortgage brokers, who must now find innovative ways to connect buyers with available properties.

Millennial Wealth Accumulation: A Closer Look

Despite representing the largest generational cohort in their prime homebuying years, Millennials find themselves at a disadvantage, holding only 18.2% of real estate wealth. This disparity highlights the uphill battle many young buyers face in securing a piece of the American Dream. For industry professionals, this underscores the importance of providing tailored advice and solutions that address the unique financial realities of younger clients.

Strategies for Success

As realtors and mortgage brokers, our role in guiding clients through these turbulent waters has never been more critical. Here are a few strategies to consider:

  • Educate and Empower: Provide your clients with the knowledge and tools they need to navigate the current market. This includes understanding the implications of higher mortgage rates and exploring alternative financing options.

  • Innovate: Look beyond traditional homebuying paths. Encourage clients to consider co-buying, investing in different markets, or exploring rent-to-own options.

  • Advocate for Affordability: Work with industry partners to advocate for policies and practices that improve affordability and increase housing supply.

The generational shift in the housing market presents both challenges and opportunities for real estate professionals. By understanding the dynamics at play and adopting a proactive, innovative approach, we can better serve our clients and navigate the complexities of today's market. Let's embrace this new era with optimism and determination, ensuring that the dream of homeownership remains accessible for all.

Newsletters We Recommend

Here are three newsletters I love reading and I believe you would too.

Another F*cking Lawsuit

Alright, y'all, gather 'round because I've got a story that's gonna make your head spin faster than a DJ at a club on Saturday night.

harvey specter suits GIF

We're diving deep into the heart of Utah, where a home seller named Dalton Jensen just threw a legal haymaker at the National Association of Realtors (NAR) and a bunch of heavyweight real estate brokerages. This ain't no bedtime story; it's a courtroom drama unfolding in the U.S. District Court of Utah, and it's juicier than a prime-time soap opera.

So, here's the lowdown: Our man Dalton sold his crib in the Salt Lake City area back in October 2022. Now, he wasn't just handing over the keys for a thank you card; he dropped a cool 6% commission, slicing it down the middle between his listing agent and the buyer's agent. But here's where it gets spicy—Dalton ain't happy about how that pie was cut. He's calling foul play, alleging some unlawful shenanigans and a conspiracy to keep commission rates locked tighter than a drum.

Dalton's throwing down the gauntlet, challenging the NAR's rule that's got seller's brokers offering up buyer broker compensation like it's a secret handshake that everyone's in on but nobody questions. It's like walking into a party where the cover charge is set by the folks throwing the bash, and you ain't got no say in it.

And while Dalton's stirring the pot in Utah, there's a bigger cookout happening nationwide. The U.S. Judicial Panel on Multidistrict Litigation is scratching their heads, wondering if they should toss all these class action buyer agent commission lawsuits into one big legal gumbo. Meanwhile, NAR's trying to call an audible, pushing for a trial in any state but Missouri. It's like choosing the battlefield for an epic showdown, and nobody wants to fight on enemy turf.

Now, let's zoom out a bit. This ain't just Dalton's fight; it's a class action lawsuit, meaning it's party time for anyone in Utah who's paid a buyer agent commission and used an agent affiliated with one of the defendants to sell their pad over the past four years. We're talking about a guest list that includes homes sold through Wasatch Front MLS, Washington County MLS, Iron County MLS, or Summit County MLS.

And just when you thought the plot couldn't thicken any more, three of the national defendants—Anywhere, RE/MAX, and Keller Williams—have been whispering sweet nothings, making preliminary settlement agreements that might just cover this new brawl. But the jury's still out on whether those settlements will extend an olive branch to Dalton's case.

So, what's the moral of the story? Keep your eyes peeled and your popcorn ready, 'cause this legal saga's got more twists and turns than a mountain road. And for all my real estate warriors out there, remember: when it comes to the wild world of buying and selling homes, it's always better to be in the know than in the dark. Stay tuned, folks, 'cause this ride's just getting started.

Cindy Azar

I am thrilled to announce that as this newsletter grows in popularity, we will be bringing you guest authors from time to time. First to join us on our journey is Cindy Azar.

Cindy comes to this space with a passion for well-being and a deep commitment to supporting others on their journey. I asked Cindy to write a few words so you could get to know here a bit. Look for future articles about fitness, travel, health and wellness.

I’m so grateful to join this platform and all of you. With seven years of experience in the mortgage industry, I've had the privilege of witnessing the intersection of personal and professional growth. Beyond my role as a licensed mortgage loan officer, I've embraced various paths, from entrepreneurship to health and wellness advocacy. As a certified life coach, yoga instructor, and Ayurveda Consultant, I bring a holistic approach to my work, empowering individuals to lead happier, more fulfilling lives.

My commitment to personal health and wellness has been relentless, and my mission is to bring these principles and energy to others, guiding them on their path towards wellness by helping individuals awaken and master their minds, empowering them to lead happier, more fulfilling lives – both internally and externally.

With this newsletter article, I aim to share insights, tips on fitness and nutrition, and strategies for nurturing self-care in the demanding world of real estate and mortgage. It's easy to get caught up in the fast-paced nature of our industry, but neglecting self-care can lead to burnout and diminish our effectiveness.

I believe that self-care is not a luxury but a necessity, and it encompasses various aspects of our lives – from physical health to mental and emotional well-being. Through this avenue, we'll explore practical strategies for maintaining balance, managing stress, and cultivating resilience in the face of challenges.

As we go on this journey together, I invite you to connect with me on Facebook and Instagram. You can find links to these pages in my author's page. Share this newsletter with anyone you feel would benefit from it, and let's create a community dedicated to supporting each other on our paths to well-being and success.

Thank you for welcoming me into your inbox, and I look forward to our shared growth and exploration.

With Love and Gratitude,

Cindy Azar

READ DAILY BY 40,000+ REALTORS, LOAN ORIGINATORS & INDUSTRY PROS

Reply

or to participate.