Edition 23019

Bullish Buffett… Or Bullsh*t. Crushing It, Mortgage Brokers & Pears!

Thank You so much for opening this email and taking 5 minutes to read my newsletter. I hope you find some helpful value from todays read where we touch on Bullish 2024 Housing, Mortgage Brokers Crushing It, Bullet Proofing Your 2024 Plan & Pears???.

p.s. If you find any value here today, all I ask is you share this newsletter with your industry sphere. Just send them to www.AFnews.co Much Appreciated ~TB

Buffett's Bet on Bricks: D.R. Horton's Earnings Crush It, Bullish on 2024 Housing Hustle

Let's talk about playing the long game in real estate, because that's exactly what Warren Buffett's doing with D.R. Horton, and guess what? It's paying off big time. This isn't just about beating the street with some fancy fourth-quarter earnings; it's about setting up for a slam dunk in 2024. D.R. Horton, the heavyweight champ of homebuilders, just laid out a blueprint that's got investors buzzing and shares climbing.

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Here's the deal: D.R. Horton's Q4 earnings report wasn't just good, it was "drop-the-mic" good. Despite the one-two punch of high mortgage rates and inflation, they've managed to pull off a 39% increase in net sales orders year over year. That's what happens when you've got a market thirsty for affordable homes and demographics that just won't quit.

Now, for the full fiscal year, sure, earnings per share took a bit of a hit, down 16%, but let's not miss the forest for the trees. Sales are up 6% to a cool $35.46 billion. And for the cherry on top, D.R. Horton's throwing out a forecast for 2024 that's got more optimism than a rookie at their first big game. They're talking $36-$37 billion in revenue and delivering up to 89,000 homes. Oh, and they're not just building houses; they're building their stock value with a $1.5 billion share repurchase program.

The stock market's eating this up, with D.R. Horton's shares jumping nearly 3% on the news. And let's not forget, this stock has been on a tear since October, up 22%. It's not just about the numbers, though. This is about confidence. When Buffett backs a play, people pay attention, and right now, he's all-in on housing stocks.

But why is Buffett betting big on bricks? It's simple: supply and demand, baby. The U.S. is short on houses—like, 5.5 million short. And with new construction lagging behind a growing population, plus all the fun of rising material costs and labor shortages, this gap's not closing anytime soon.

So, what's the bottom line? D.R. Horton's not just surviving; they're thriving. They're not just building homes; they're building investor confidence. And with a guy like Buffett holding the reins, you better believe they're in it to win it.

Keep your eyes on the prize and your portfolio diversified, because if there's one thing we can learn from the Oracle of Omaha, it's that a smart play today can lead to big wins tomorrow.

Brokers, It's Time to Crush It for Realtors and Clients Amidst Market Madness!

Listen up, everyone! The mortgage scene's been hit with a reality check—rates are up, and the market's more jittery than a double espresso. But here's the raw truth: this isn't the time to sulk. It's the time for brokers to step up and hustle harder, to be the game-changers for realtors and their clients.

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Katie Sweeney, the powerhouse CEO of AIME, isn't just talking; she's rallying the troops with some straight fire at the FUSE conference. Her message? "We're building something unstoppable." And she's not just blowing smoke. This is about every single broker, big or small, crushing it together.

Brokers, you've got the juice to flip the script for realtors. You're the maestros of the mortgage world, with the skills to navigate this wild market. It's about getting creative, finding those loopholes, and delivering solutions that realtors might not even know exist. You're not just closing deals; you're opening opportunities.

And for the clients? It's showtime. Brokers can break down the walls of confusion around mortgages, making sense of the chaos. You're the ones who can match clients with the right mortgage cocktails, tailored to their tastes and wallets, often scoring deals that are sweeter than they'd ever get solo.

Sweeney's call to arms is a wake-up call. The market's tough, sure, but brokers are tougher. It's about being adaptable, ambitious, and resilient. These aren't just buzzwords; they're your playbook for dominating the game and becoming the MVPs of the mortgage industry.

This is the era of the broker-realtor dream team. Together, you're unstoppable, providing a level of service and expertise that's off the charts. It's about going all-in, not just to survive but to thrive and show the market what you're made of.

So, brokers, it's time to get fired up. It's time to show the world that you're not just back in the game—you're rewriting the rules. Let's get it!

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Unlocking Home Equity: The Game-Changing Strategy Every Agent Needs

All right, let's cut to the chase. You've got a potential listing on the line, and you're up to bat. This is your moment to shine, to show your client that you're not just another agent—you're the key to unlocking their home's potential. With homeowners sitting on a mountain of equity (we're talking an average of $290,000!), it's your job to show them the money.

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Enter the Professional Equity Assessment Report (PEAR)—it's not just a report, it's your secret weapon. This is how you level up from the same old CMA game. You're not just estimating value; you're mapping out their financial future in the real estate game.

Here's the play-by-play on how to knock this out of the park:

Step 1: Pitch the PEAR From the get-go, let your clients know you're bringing something different to the table. Whether it's through an email, a call, or your killer sales script, make it clear that the PEAR isn't just added value—it's essential intel. And when you present it, make it an experience. Walk them through it, whether you're side by side or screen to screen.

Step 2: Get the Numbers Talking money can get personal, but here's the thing—it's all part of the process. When you're setting up that first meeting, be upfront. You need their mortgage balance to make the magic happen with the PEAR. Frame it as a no-brainer step towards unlocking their home's equity, and watch them get on board.

Step 3: Value Their Castle You've got the comps; now it's time to give them a number that makes sense. If you can get a tour of their kingdom, even better—you can tailor that estimate to fit like a glove. But if you're going remote, keep it real and let them know it's an educated guess until you can walk the property.

Step 4: Crunch the Numbers This is where you turn data into dollars. Subtract their mortgage balance from the estimated home price, and boom—you've got their equity. This isn't just a number; it's their ticket to their next home, their next investment, their next big move. And in a seller's market like this, that equity might just be the push they need to leap off the fence and into the market.

Bottom Line: Your number one job is to be the expert they trust, the guide they rely on. By bringing a PEAR to the table, you're not just another agent; you're the agent. While others are stuck on comps, you're unlocking equity, educating sellers, and getting that listing.

And hey, why stop there? Personalize that pitch, make it your own, and show them that when it comes to real estate, you're not just playing the game—you're changing it.

Ready to take your client experience to the next level? Grab our customizable PEAR presentation and show your clients exactly what you bring to the table. Download it, brand it, and go get that listing.

Five-Step Blueprint to Bulletproof Your Mortgage Business

Bonus Tip ~ Realtors this will work for you too

The mortgage landscape has been a battleground, and only the fittest will survive. As we navigate through the aftermath of market upheaval, it's clear that the victors will be those who embrace change and charge ahead. Here's a five-step master plan to not just survive but thrive in the mortgage industry.

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Step 1: Master Data Analytics for Peak Profitability Your data isn't just numbers; it's the roadmap to your success. Dive into your data warehouse and core systems with a business intelligence platform to extract actionable insights. Pinpoint key performance indicators that spotlight your profit centers and identify areas ripe for improvement. Remember, sometimes your most consistent performers are your unsung heroes. Use this data to streamline your processes and elevate your profitability.

Step 2: Optimize Workflows for Unmatched Efficiency It's time to trim the fat from your workflows. If your processes are slowing you down, it's time for a revamp. Focus on eClosing to accelerate the process, reduce labor costs, and minimize margin leakage. In today's market, the leaner your operations, the better your edge.

Step 3: Elevate the User Experience to Stellar Heights Your technology should be a dual-threat: boosting efficiency and delighting users. Empower your loan originators with the ability to operate from anywhere, and keep your referral partners in the loop effortlessly. For your customers, offer a seamless, flexible, and mobile-friendly journey from application to eClose. It's about meeting the high-tech expectations of today's savvy homebuyers.

Step 4: Network Relentlessly – Connect with Purpose Networking isn't just about collecting contacts; it's about cultivating relationships that count. Commit to connecting with at least 10 relevant individuals daily, focusing on how you can assist them or someone they know with real estate financing. These connections could be realtors, financial advisors, attorneys, or even past clients. It's about being proactive, providing value, and staying top of mind. This daily discipline of outreach will expand your influence and open doors to new opportunities.

Step 5: Harness AI – Your Digital Power Tool AI is not the enemy; it's your ally in efficiency. Embrace AI tools that complement your expertise, not replace it. These tools can help you leverage your time, automate mundane tasks, and provide sophisticated analytics, allowing you to focus on what you do best—building relationships and closing deals. AI can enhance your decision-making, personalize customer interactions, and keep you ahead of the curve in a rapidly evolving industry.

The Bottom Line: The mortgage sector is set for a resurgence, and by mid-2024, those who have laid the groundwork will be ready to reap the rewards. By following these five steps, you're not just future-proofing your business; you're setting the stage for unprecedented growth. It's about being proactive, staying nimble, and leveraging technology to amplify your strengths. Prepare now, and you'll be the mortgage professional everyone else is trying to catch up to.

~Barry

READ DAILY BY 40,000+ REALTORS, LOAN ORIGINIATORS & INDUSTRY PROS

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