Edition 23006

Leaving Cali, Referrals, Buffalo Wings, Ai and Social Media

Author

Tommy Bullock
October 21, 2023 • Estimated Reading Time: 14 minutes

Yo! Thank You so much for opening this email and taking 5 minutes to read my newsletter. Today we touch on those leaving Cali, craft a referral pitch, bake up some wings for the big game & demo an Ai tool that will help with your social media.

p.s. If you find any value here today, all I ask is you share this newsletter with your sphere. Much Appreciated ~TB

U.S. Migration Madness: Why Everyone's Ditching Cali for Idaho! Find Out the Top States Winning the Relocation Game! #NewHomeNewHustle

Yo, Hustlers! 🙌 Let's talk about the game-changing moves happening in the U.S. right now. People are packing up and heading out, and it's not just about the weather. It's about the hustle, the grind, and the dream!

1. First off, migration's been wild! 📈 We've got a record 8.2 million peeps moving between states in 2022. That's some serious movement, fam!

2. Why the shift? Remote work, baby! 🖥️ And the hunger for more space. Everyone's looking for that bigger crib, especially down South. Plus, with the pandemic changing the game, people are valuing space and comfort more than ever.

3. Here's the kicker: states like Idaho, Vermont, and Montana are blowing up! 🎉 Idaho's got 25 newcomers for every 1,000 residents. That's wild! And guess who's coming? Californians! They're trading those Cali vibes for some Idaho peace and quiet. And the best part? They're saving BIG on housing. 💰

4. Millennials, listen up! 🎧 You're leading the charge. Whether it's Idaho, Montana, or Nevada, you're making moves and setting trends. And Gen X? You're loving places like Arizona. Sunshine, tax breaks, and killer landscapes? Count me in!

5. But it's not all sunshine and rainbows. Some states are losing peeps. Alaska, New York, Illinois, and California are seeing some exits. High costs, taxes, and changing business vibes are pushing people to look elsewhere.

6. The future? It's unpredictable. 🌪️ Housing markets might skyrocket, resources might become scarce, and we've got to adapt. But one thing's for sure: the hustle never stops.

 🚀Unlock the Secret to Skyrocketing Your Real Estate Biz! Discover the Power of Referrals from Out of State Agents & Dominate the Market! 🔥 #TrustIsCurrency

Yo! 🙌 Listen up, because I'm about to drop some REAL TALK on you. If you're in the real estate game and you're NOT tapping into the power of referrals, you're leaving MONEY on the table. And I'm not talking chump change; I'm talking BIG BUCKS. 💰

1. First off, the real estate world is CHANGING! 🔄 People are moving, markets are shifting, and if you're not adapting, you're getting left behind. You've got to be where the attention is, and right now, that's in the states people are flocking to!

2. Now, why referrals? Because TRUST is currency! 💸 When another agent refers a client to you, they're handing over a relationship they've built. That's GOLD. It cuts through the noise, the skepticism, and gets you straight to the deal.

3. Think about it: How much time and money do you spend trying to get a new client? Ads, cold calls, open houses... it's a GRIND. But a referral? That's a warm lead, baby! 🔥 They're primed, they're ready, and they've got trust in you from the get-go.

4. And let's talk REPUTATION. 🌟 When you become the go-to referral agent, you're not just getting clients; you're building a BRAND. You become the authority, the expert, the one everyone wants to work with. That's how you dominate the game!

5. But here's the kicker: It's not just about the money. It's about the LEGACY. 🌐 Every client you help, every family you set up in their dream home, that's a mark you leave on the world. And referrals? They amplify that impact tenfold.

6. So, stop sleeping on this! 🚫💤 Dive into that referral game, build those relationships, and watch your business skyrocket. Because at the end of the day, it's all about the HUSTLE and the HEART. 💪❤️

Go crush it out there, fam! And remember, it's not just about the deals; it's about the relationships, the impact, and the legacy. Peace! ✌️

10 Steps to Becoming Your Area's Top Referral Agent


Step 1: Research & Identify Key States

  • Start by identifying the top states people are migrating from to your state. Use data from sources like the U.S. Census Bureau, local government reports, and real estate market analyses.

Step 2: Build a Database of Listing Agents

  • Use platforms like Zillow, Realtor.com, and local real estate boards to create a list of active listing agents in those key states.

  • Organize this list in a CRM or spreadsheet, including their contact details, brokerage, and any other relevant information.

Step 3: Craft Your Value Proposition

  • Develop a compelling pitch that highlights the benefits of referring clients to you. This could include:

    • Your knowledge of the local market.

    • Testimonials from satisfied clients.

    • A special referral fee or incentive.

Step 4: Cold Outreach

  • Email Campaign: Start with a personalized email introducing yourself, your expertise in the local market, and your value proposition. Use tools like Mailchimp or HubSpot for tracking and follow-ups.

  • Cold Calls: While emails are great, a personal call can make a significant difference. Prepare a script but be ready to adapt based on the conversation.

  • Social Media DMs: Engage with agents on platforms like LinkedIn or Instagram. A friendly DM can sometimes open doors.

Step 5: Warm Outreach

  • Attend national real estate conferences or seminars. This will give you a chance to network and build relationships in person.

  • Join national real estate groups or forums online. Engage in discussions, share insights about your local market, and offer assistance.

Step 6: Offer Webinars or Virtual Tours

  • Host webinars about your local market, showcasing the benefits of living in your state and the potential ROI for real estate investments.

  • Offer virtual tours of popular neighborhoods, new listings, or investment opportunities.

Step 7: Create a Referral Program

  • Develop a structured referral program with clear incentives for agents who refer clients to you.

  • This could be a percentage of the commission, a flat fee, or other incentives like gift cards or even vacation packages.

Step 8: Stay Top of Mind

  • Send regular updates about your local market to your database of agents. This could be in the form of a monthly newsletter, market reports, or just personal check-ins.

  • Share success stories of clients who moved to your state and had a positive experience.

Step 9: Build Relationships

  • Whenever you get a referral, ensure you provide top-notch service. This will encourage more referrals in the future.

  • Send thank-you notes or gifts to agents who refer clients to you. This small gesture can go a long way in building a lasting relationship.

Step 10: Continuously Optimize

  • Regularly review and analyze your outreach efforts. What's working? What's not?

  • Seek feedback from agents you've interacted with and use this to refine your approach.

By following this plan and consistently delivering value, you'll be well on your way to becoming the top referral agent for real estate transactions in your state. Best of luck! 🏡🚀

Step-by-Step Directions for Crafting Your Value Proposition:

1. Understand Your Unique Selling Points (USPs)

  • Best Practice: List down what sets you apart from other agents in your area. Is it your years of experience, your negotiation skills, or your deep knowledge of the local market?

2. Gather Testimonials

  • Best Practice: Reach out to past clients and ask for testimonials. If possible, get a mix of written testimonials, video clips, and even before-and-after photos of properties you've sold or helped clients buy.

3. Decide on a Referral Fee or Incentive

  • Best Practice: Research what's common in your industry and area. Consider offering a percentage of the commission or a flat fee. If you want to stand out, think of unique incentives like gift cards to local restaurants or experiences.

4. Write the Pitch

  • Best Practice: Keep it concise but powerful. Start with a hook, delve into your USPs, showcase a testimonial, and end with the referral incentive. Make sure it's easy to read and understand.

5. Personalize for the Audience

  • Best Practice: If you know the agent you're reaching out to, tailor the pitch to them. Mention any mutual connections or past interactions to build rapport.

6. Practice the Pitch

  • Best Practice: Before sending it out or presenting it, practice your pitch. Say it out loud, refine it, and ensure it sounds genuine and compelling.

Example Cold Outreach Email /DM Pitch

Subject: Unlock Exclusive Benefits When You Partner with [Your Name]!

Hey [Agent's Name],

I hope this message finds you well. I wanted to reach out and share an exciting opportunity for us to collaborate and benefit together.

Why Partner with Me?

  • Local Expertise: With over 10 years in the [Your Area] real estate market, I've got the ins and outs locked down. From hidden gems to upcoming neighborhoods, I've got the knowledge that ensures clients find their dream homes.

  • Happy Clients Speak: "Working with [Your Name] was a game-changer. Their deep knowledge of the area and commitment to finding the best fit made my home buying journey seamless." - [Client's Name]

  • Special Incentive Just for You: For every client you refer, I'm offering a [35%] referral fee. Plus, for our first collaboration, enjoy a [$100] gift card to [Local Trendy Restaurant] as a token of appreciation.

I believe that together, we can offer unparalleled service to our clients and grow our businesses in tandem. Let's chat soon and explore this partnership further.

Warm regards, [Your Name] [Your Contact Information]

Remember, the key to a successful value proposition is authenticity, clarity, and mutual benefit. Make sure your pitch resonates with the agents you're reaching out to and always deliver on your promises.

MEMES of the Day!

🚀Touchdown Taste! Score BIG with the Ultimate Buffalo Wings Every Jets Game Day🔥🏈 #WingItLikeAChamp

Yo, Hustlers! 🙌 If you're not munching on the ULTIMATE Buffalo Chicken Wings while watching the game, are you even doing it right? Let's level up your wing game and make sure every touchdown tastes even sweeter!

1. First things first, you gotta get those wings right. Rinse 'em, pat 'em dry, and here's the game-changer: let those bad boys chill in the fridge on a drying rack for up to three hours. Why? 'Cause we're going for that CRISPY finish, not that rubbery nonsense. 🍗

2. Fire up that smoker! Start it off at 225 degrees. Lay those wings out and let 'em soak up that smoky goodness for an hour.

3. Now, turn up the heat! 🔥 Crank that smoker to 325 and let those wings do their thing for another 30 minutes. Flip 'em, give 'em another 30. We're looking for that perfect char, that crispy outside. Touch and feel, fam. If they're not crispy enough, jack up that heat for a bit.

4. Sauce time! And it's all about that Frank's RedHot Sauce. Mix it up with some butter, simmer it (don't boil!), and get it ready. Pro tip: Melt that butter slow and steady. We don't want any oily messes, just pure, integrated saucy goodness.

5. Wings off the smoker, toss 'em in that sauce, and serve 'em up with your favorite dip. Boom! 🎉

There you have it! The ultimate game day treat. And remember, whether the Jets win or lose, with these wings, you're ALWAYS winning. Now go crush it and enjoy the game! ✌️

Ai tool of the Day!

Yo, Hustlers! 🙌 If you're not leveraging the power of AI in your content game, you're missing out BIG TIME. Let's dive into this tool, "Text to Video AI", and see how it can be a game-changer for your brand.

What's Text to Video AI? It's this dope tool that takes your written descriptions and turns them into killer videos. Imagine just typing out what you want, and BOOM, you've got a video ready to roll.

How's it work? You type in a description of the video you want in English, hit that 'generate video' button, and the AI does its magic, creating visuals that match your vibe.

Why's it cool for realtors and loan originators?

  1. Property Showcases: Describe that dreamy property you're selling, and let the tool create a video that captures its essence. Perfect for Instagram stories or Facebook posts.

  2. Loan Info Sessions: Break down complex loan topics into simple descriptions and let the AI generate engaging visuals to help your audience understand better.

  3. Client Testimonials: Got a written testimonial? Turn it into a video with relevant visuals to make it more engaging and shareable.

Best Use Case Study: Imagine you're a realtor with a new listing. Instead of the usual photos and text, you use Text to Video AI. You type in: "Stunning 3-bedroom home in downtown with a cozy fireplace, modern kitchen, and a backyard perfect for summer BBQs." The tool generates a video capturing all these elements. You share this on your social channels, and it gets tons of engagement because it's different, it's visual, and it's engaging. Potential buyers DM you, leads come in, and you're not just staying top of mind, you're dominating it!

Bonus: Loan originators can break down loan types or processes. Describe a "First-time homebuyer loan process with minimal paperwork and quick approvals." Let the tool create a video, share it, and watch as potential clients reach out, impressed by your modern approach to information sharing.

So, fam, if you're not using tools like Text to Video AI to elevate your content game, you're leaving opportunities on the table. Dive in, experiment, and watch your brand grow like never before! 💥

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